The savvy salesperson knows traditional selling methods are no longer worth the time, money and effort. With almost 90% of potential buyers conducting their pre-purchase research online and 60-70% of sales taking place from these inquiries, using social media for lead generation is a no-brainer. Social selling gives you unfettered access to buyers when they are doing their online research so you spend all your time dealing with people who are ready to buy rather than wading through hours of cold call rejections. Traditional selling vs. social selling Are you spending time and money on brochures, mailing campaigns and newspaper adverts just for them to end up in the recycling bin? Or wasting time and money traveling to meet...